How To Get Reviews On Amazon [The Right Way]

Looking for how to get reviews for Amazon?

Are your products not getting any reviews on Amazon? Well, We understand your frustration.

After all, how will you get people to trust your brand without any reviews?

No need to worry, though.

This article gives you effective tactics to help get reviews on Amazon the right way, plus the dos and don’ts involved.

Read through for this and much more.

Why Having Amazon Product Reviews Is Important

Product reviews or your product rating are important for your business as they help build trust in your brand.

Even if you are selling wholesale products or creating your own bundles, you might find your sales will increase when there are more reviews.

Generally, a positive review especially five-star reviews will help you realize more conversions which increases your sales volume and creates an awesome customer experience.

In addition:

Most people will only buy a product if it has 5-star reviews from trusted sources.
Before making a purchase, many people look for online reviews on the product.
A lot of people trust online reviews, especially the youths, as much as personal recommendations.
People are more likely to buy after reading honest reviews.
The better your reviews, the higher the possibility of people buying your products
The more the reviews, the higher the conversions and sales.

Amazon Rules For Reviews.

Amazon takes product reviews very seriously. That’s why they’ve put in place policies to be observed.

The following are the Dos and Don’ts of Amazon reviews:

The Dos

Aim at making your customers happy: direct all your efforts to ensure your customers are delighted.
Be consistent: The number of reviews you get is much dependent on your consistency in making requests.
Craft adequate product descriptions: Make them as detailed and accurate as possible. Ensure that the descriptions match the customers’ expectations
Solve problems that result in negative reviews. Pay attention to your customers’ concerns and make efforts to solve them.

The Don’ts

Avoid paying to get reviews, as Amazon will eventually realize and remove such reviews. They have a zero-tolerance policy for violators.
Don’t give incentives in exchange for reviews, as Amazon doesn’t tolerate this. Giving free products, offering discounts or rebates in exchange for reviews is prohibited.
Requesting reviews from family or friends. This will risk banning your account or listing.
Don’t request customers to change their consumer reviews.

13 Tips On Getting More Reviews

These are some tips to think about to help get more reviews.

Amazon is constantly changing their policies as they adapt and evolve. It definitely pays to always do your own due diligence as some of these tips could become obsolete in the future. Please always check the policies in Amazon Seller Central.

1. Offer Excellent Products

Without products, there are no reviews, right?

But not just any products. You need to sell high-quality and desirable products for you to get positive reviews.

The kind of reviews you will get will depend on the kind of goods you offer. If your products are unappealing, even your most outstanding strategies will be useless. Low-quality products will only earn you low-grade reviews from unhappy customers.

If you sell the type of products that your customers desire, getting positive reviews becomes a walk in the park. These products will also earn you organic, verified reviews automatically from happy customers.

Identify and focus on solving the most common complaints facing your competitors with your products to get positive reviews quickly.

2. Enroll Your Product in the Amazon Vine Program

Amazon prohibits the exchange of products for reviews. However, there is one exception, the Amazon Vine Voices Program.

It provides an excellent way for sellers with newly registered products to get early reviews fast. This program is open to sellers who have Amazon brand registered products with less than 30 reviews.

Under the program, sellers can submit 30 products that are shipped to specially chosen vine reviewers without any payment. The reviewers then test the products and write a review.

This method is advantageous to sellers as they can receive a more detailed and unbiased review as Amazon solicit reviews for you.

3. Use Product Inserts

Product inserts are among the simplest and among the most popular ways of getting Amazon reviews from customers. A product insert is a little card put in your product packaging.

You can include an attractive insert in your product packaging, requesting the customers to leave a review. Ensure you use vibrant colors, a compelling message and appealing photography.

Begin by expressing gratitude for their purchase of your product. Then explain how reviews benefit your business and provide simple directions for creating an Amazon review.

You can include your customer service contact information, so they may readily contact you if need be.

Refrain from asking for positive reviews as Amazon prohibits this as this is against Amazon terms of service.

4. Send a Follow-up Email

Emails are a great way of communicating with your customers. It’s common practice for Amazon to send generic email templates to customers after making a purchase requesting them for a customer review. However, not many people respond to this.

Sending a well-crafted follow-up email a couple of weeks later to someone who has purchased your product is sure to result in increased reviews.

One problem, however, is since the customers buy via Amazon, they are automatically Amazon’s customers. Amazon doesn’t give sellers access to customers’ email address, but you can use their internal Amazon buyer seller messaging for follow ups.

Some further advice for Amazon sellers would be to also build your brand off Amazon for more sales, and send personalized review requests from those who purchase from you.

5. Use Amazon’s “Request A Review” Button

This allows you to manually request reviews for every order made in Seller Central within 4 to 30 days after purchase. This remarkable feature can increase your likelihood of your buyers to write reviews.

Although most of the buyer’s contact information has limits to only the first name and location, the order details include the availability of the buyer for Amazon reviews.

You should be able to see the Request a Review button after confirmed delivery or the projected delivery date has passed. Since it’s embedded into the Amazon system, there is no risk soliciting reviews this way.

6. Request Reviews From Customers Who Have Left Positive Feedback

The majority of Amazon buyers are unable to differentiate between seller feedback and product reviews. Request for product reviews from all satisfied customers, especially those who have left favorable seller feedback.

Very few buyers provide feedback, and those who have provided seller feedback are more likely to give product reviews.

It’s essential to keep reviewing your user feedback as it’s possible to find product reviews left in seller feedback at times.

7. Follow Up on Facebook Messenger

Your Facebook followers can bring you many reviews if you are able to build an audience there. The messenger can be a strong communication and marketing tool when used correctly, making it an ideal platform for soliciting feedback. It allows you to ask for reviews in a personal and engaging way.

It provides a more private mode of communication than email, with higher average open and engagement rates. This implies that a more significant number of individuals will notice and respond to your messages.

You can use Facebook messenger to run Ads or add a social link on your product insert, then send a series of messages asking your audience to leave reviews for products they purchased.

8. Regularly Offer Discounts And Promotions

There’s nothing customers love more than discounts and promotions. Although Amazon does not permit you to request reviews from customers in exchange for discounts, you utilize a discount code as your regular promotion strategy.

You can launch your products and offer an exclusive introductory discount to all your email subscribers. Use product discounts to grow your customer base as product coupons can encourage many shoppers to try new products.

If you offer frequent discounts throughout the year, you can increase your review requests at those specific times to organically produce more favorable reviews.

9. Build Strong Relationships With Your Customers

Being active on social media, continuously offering value to your audience, consistent emailing, offering excellent customer experience, and creating a lovable brand persona are some of the ways you can use to build relationships with your customers.

Building relationships with your consumers and creating a brand persona to which your target audience can relate are great ways to receive candid feedback regularly.

When you create a brand that your clients like, getting reviews will become a breeze since they will be willing to assist you in return.

Your devoted customers will post good reviews even without you asking. Better still, they’ll be thorough, high-quality reviews that boost your conversion rate.

10. Enroll in the Amazon Early Reviewer Program

Although Amazon restricts you as a seller from paying customers for reviews, Amazon itself can. Amazon sends customers a nominal gift card in exchange for reviews. This particularly helps new products get their first review.

You’ll need to register in the Brand Registry and enroll your products that have yet to receive reviews at $60 per product.

Amazon will contact buyers of your goods and ask to offer feedback, with the promise of a small Amazon gift card if they do so. The reviews you receive from this program will include a little badge that reads “Early Reviewer Rewards.”

11. Use Third Party Automated Email Responders

Many sellers use third-party responders to send messages through Amazon’s seller messaging system in addition to Amazon’s internal automatic responder.

However, you should note that Amazon’s seller Messaging system limits the number and types of messages that you can send via it.

But still, you can use this to send permitted messages to request product reviews.

12. Reduce Negative Reviews

Tracking reviews is as crucial as acquiring them. You’ll need to know how to use Amazon negative feedback to enhance your product listing if you want to make the most out of them.

Staying on top of bad reviews and ratings for your Amazon products will help you handle issues faster and improve your reaction time to customer feedback.

Ensuring your products are high-quality and worthy of a positive rating can help you prevent bad product review. Also, make sure you deal with any customer concerns that arise proactively.

13. Facebook Retargeting

Did you know you can harness the power of Facebook to garner reviews for yourself?

You can run ads on Facebook asking users to submit product reviews if you have a list of prior purchases and enough information to establish a tailored audience.

To use this method effectively, proper wording is necessary. Start by thanking the customer for purchasing, asking if the product is working perfectly, and encouraging them to submit a review on Amazon.

Doing this in the form of a short video will make your ad more personal and increase the likelihood of getting more results.

How To Deal With Bad Reviews

It’s important to have a review management platform to collect reviews data and notify you when someone leaves a negative review or suspicious reviews on your page.

There are two ways of dealing with bad reviews:

Get Amazon to Remove the Review

You can request Amazon to delete biased reviews if you are convinced it’s not genuine. At times, sellers leave negative reviews to target their competition and push their product listings down.

If you think this is the case, report both the reviewer and the review to Amazon with a message indicating why It should delete the review. Amazon will only take action if there is sufficient evidence of fraudulent posting.

Engage with the customer

Engage the reviewer and find out the reason for the negative review. Seek to resolve the customer’s concerns courteously and honestly.

When you resolve customers’ complaints speedily and satisfactorily, they are likely to remove or amend the earlier review by themself.

Unfortunately, you can’t ask them to remove or change the review.

Final Thoughts

As a seller on Amazon, reviews are crucial. Besides bringing more conversions, positive reviews will help improve your product’s ranking on Amazon and increase the clicks and consequently your revenue.

It’s therefore essential to work towards obtaining as many favorable star ratings as possible. The good news is, you don’t need to sweat out to accomplish this.

Sell awesome products, offer outstanding customer experience, build an attractive brand persona, and most importantly, strictly adhere to Amazon’s terms of service, then watch the reviews increase.

Well, there you have it all. Implement the tips in our article and wait for results.

Good luck!