{"id":6417,"date":"2020-12-22T20:04:00","date_gmt":"2020-12-22T20:04:00","guid":{"rendered":"https:\/\/tacticalarbitrage.spacecolts.com\/what-is-tactical-edge\/"},"modified":"2024-03-26T20:07:16","modified_gmt":"2024-03-26T20:07:16","slug":"what-is-tactical-edge","status":"publish","type":"post","link":"https:\/\/tacticalarbitrage.com\/blog\/what-is-tactical-edge\/","title":{"rendered":"What Is Tactical Edge? Understanding Your Amazon Competition"},"content":{"rendered":"<p><span style=\"font-weight: 400\">As sellers on Amazon, we are always looking for an edge that puts us above the competition. I know I have my secret spots I source, relationships I have built, and even tools that I have that help me find flipping opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Without these advantages, I would still be scanning everything in a clearance aisle and I would barely be making a profit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Although I typically keep my advantages to myself, I have decided to tell you a little more about one of my favorite tools Tactical Edge. Tactical Edge is a part of <\/span><a href=\"\/pricing\/\"><span style=\"font-weight: 400\">Tactical Arbitrage<\/span><\/a><span style=\"font-weight: 400\"> and it is my way to get inside the heads of other sellers and competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You might be wondering&#8230;Why would I want to get inside the head of my competition? It\u2019s simple. I want to use other\u2019s knowledge to become a better and smarter seller. Think about it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If I had a product that is making me a lot of money and someone else hops onto the listing, wouldn\u2019t I want to know what they are selling? Wouldn\u2019t I want to know how many units they still have in stock?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">All this information is extremely valuable and can help make me money and can help stop me from making poor purchasing decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So in this article, I\u2019m going to walk you through using Tactical Edge. If you don\u2019t have it, you might want to get it now so you can follow along and start learning (and earning today). You can get <\/span><a href=\"\/pricing\/\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By the end of this article, you&#8217;ll know how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Locate and activate Tactical Edge<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Read the analysis charts to understand the competition<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select data to develop your own strategy<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Run a Reverse Search<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Let\u2019s get started.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Using Tactical Edge<\/span><\/h2>\n<p><span style=\"font-weight: 400\">To get started, you need to actually know how to find the Tactical Edge Tool within Tactical Arbitrage. There are three easy ways to find the tool including the dashboard, the main menu, and the view data pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">I personally just scroll down on the dashboard to find the Tactical Edge toolbar near the bottom of the page (there is a picture below of what it looks like), but you can access the tool any way you like.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6413\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/12\/tactical-edge.jpg\" alt=\"tactical edge\" width=\"1146\" height=\"104\" \/><\/p>\n<p><span style=\"font-weight: 400\">Once you find Tactical Edge, the next step is to actually put in the information you want to search*. In this case, you will need two pieces of information: the ASIN of the product you want to sell and the price at which you can buy the product (aka your buy price).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you put in the information, you just simply hit search and Tactical Arbitrage does the rest.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">*Note: Accessing Tactical Edge from the View Data page is different. The ASIN and price information are already on the View Data page. There is nothing new to add. Just click the microscope to open the analysis page.)\u00a0<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400\">Understanding The Data<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6414\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/12\/understanding-the-data-01.jpg\" alt=\"understanding the data\" width=\"1085\" height=\"641\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6415\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/12\/understanding-the-data-02.jpg\" alt=\"understanding the data\" width=\"1085\" height=\"414\" \/><\/p>\n<p><span style=\"font-weight: 400\">With a quick look at the analysis page, a lot of people might get information overload. To a trained eye, you see a bunch of extremely important data points that can give you that edge above your competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s take a look at a few data points I love to use.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>ASIN &amp; Reviews<\/b><span style=\"font-weight: 400\"> &#8211; Before I buy anything to flip on Amazon, I have to make sure that the product has solid reviews. I don\u2019t want to buy something that has a strong likelihood of being returned. This is just a check on my list, but it has stopped me from buying items that suck.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Breakdown &amp; Competition<\/b><span style=\"font-weight: 400\"> &#8211; This shows the number of FBA and MF sellers. And also the number of FBA and MF sellers within a certain % range of the Buy Box. I love this information because it let\u2019s me know how many people I will be competing against. I personally like to buy items that have few FBA sellers (I don\u2019t mind some MF sellers as FBA usually always gets the buy box).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Estimated Sales<\/b><span style=\"font-weight: 400\"> &#8211; One of the biggest questions I get is \u201chow many of an item should I buy?\u201d Estimated sales gives me this information and allows me to project how many units I should be to cover my first month of sales.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Seller Name<\/b><span style=\"font-weight: 400\"> &#8211; This is my favorite piece of information, but more on that in a bit when we talk about reverse searches.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>In Stock<\/b><span style=\"font-weight: 400\"> &#8211; Nothing is better than knowing a competitor is going to go out of stock of an item soon. It gives you the ability to set the price higher and wait for the other seller to sell out.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400\">Developing a Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Having data is one thing, but the real power is using it to make educated business decisions. I can&#8217;t tell how to make purchasing decisions, but I can tell you how I use this data to help bolster my business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are a series of questions that can be asked (and answered with the data) above:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Is it wise to come in with a lower sell price when the current Buy Box holder may soon be out of stock? You can check this with the \u201cin stock\u201d number. If it is low, you can then take a look at the estimated sales and connect the dots to see the estimated timeframe at which your products might sell.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How does the monthly sales figure compare to in stock quantities held by the top 2 or 3 top sellers? What kind of turnover rate might you be looking at? Could you realistically price higher based on the diminishing stock levels of those priced lower? These are powerful questions that can change your pricing methods and possibly increase your profit level.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How many of a product should I buy when I find a great flip opportunity? Well, take the estimated monthly sales and you can buy a month or two of inventory. Even better, you can take a look at the number of sellers on that product and try to estimate your level of sales.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400\">Running a Reverse Search<\/span><\/h2>\n<p><span style=\"font-weight: 400\">And now to my favorite use for Tactical Edge. Have you read the Art of War? It&#8217;s a classic book that has helped many to learn to think strategically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">I actually listened to it in the car (via audiobook) driving back and forth to work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One lesson that Sun Sui teaches is that one should turn an enemy\u2019s strength into a weakness. Those who do will have an advantage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So how do we do that? Well we use the data and another tool in the Tactical Arbitrage toolbox. That tool is called Reverse Search. This tool goes to your competitors Amazon storefront, grabs all the ASINs, and then does a reserve search to see if there are any profitable deals for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s how it works.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Selecting a Competitor<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to the bottom panel on the Tactical Edge analysis page.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select the seller you want to research.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click the blue box icon next to the seller name. A reverse search page displays in a new tab.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6412\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/12\/selecting-a-competitor.jpg\" alt=\"selecting a competitor\" width=\"517\" height=\"648\" \/><\/p>\n<h3><span style=\"font-weight: 400\">Setting Up The Reverse Search<\/span><\/h3>\n<p><span style=\"font-weight: 400\">With the research search panel, you might be a little overwhelmed. It looks like this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6411\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/12\/reverse-product-search.jpg\" alt=\"reverse product search\" width=\"828\" height=\"660\" \/><\/p>\n<p><span style=\"font-weight: 400\">Don\u2019t let all the buttons and options fool you. It\u2019s pretty straight forward, When you&#8217;re ready to start, you just need to do two steps.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enter a search name (optional).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click SEARCH.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">And the search begins.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Analyzing the Results<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Once the search is over, click View Data to review the results. Here is where you get to do your magic. Take a look over the different product ideas and see what might be a good purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you don\u2019t know what to do, you might want to <\/span><a href=\"\/how-to-do-online-arbitrage\/\"><span style=\"font-weight: 400\">check out this post<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Final Thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400\">In any business, gaining a competitive advantage is what allows you to set yourself apart from your competition. In the world of Amazon selling, the best tool to gain a competitive advantage is Tactical Edge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It gives you insights into your products and insights into your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">I hope this article has shined some light on one of the awesome tools that is a part of <\/span><a href=\"\/pricing\/\"><span style=\"font-weight: 400\">Tactical Arbitrage<\/span><\/a><span style=\"font-weight: 400\">. Make sure to give Tactical Edge a try the next time you are doing some online arbitrage.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As sellers on Amazon, we are always looking for an edge that puts us above the competition. I know I have my secret spots I source, relationships I have built, and even tools that I have that help me find flipping opportunities.\u00a0 Without these advantages, I would still be scanning everything in a clearance aisle [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,9],"tags":[],"class_list":["post-6417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tactical-arbitrage","category-amazon"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Tactical Edge? 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