{"id":6732,"date":"2021-08-02T21:22:31","date_gmt":"2021-08-02T21:22:31","guid":{"rendered":"https:\/\/tacticalarbitrage.spacecolts.com\/how-to-sell-on-walmart-com\/"},"modified":"2024-03-26T19:58:57","modified_gmt":"2024-03-26T19:58:57","slug":"how-to-sell-on-walmart-com","status":"publish","type":"post","link":"https:\/\/tacticalarbitrage.com\/blog\/how-to-sell-on-walmart-com\/","title":{"rendered":"How to Sell On Walmart.com"},"content":{"rendered":"

How’s Fulfillment by Amazon working for you as a seller? Regardless of the answer, it may be time to reach even more potential customers by checking out what Walmart Marketplace has to offer.<\/span><\/p>\n

The old saying, \u201cDon’t put your eggs all in one basket\u201d may be on to something.\u00a0<\/span><\/p>\n

Why not expand a market to even more buyers?<\/span><\/p>\n

It might seem like a no brainer, but there is a learning curve associated with transitioning over to another e-commerce platform.\u00a0<\/span><\/p>\n

Luckily, it\u2019s all in understanding the platform, not learning how to source all over again. That\u2019s right, you can keep the same sourcing and data collecting tool, Tactical Arbitrage, that already makes your FBA sales a success.<\/span><\/p>\n

What is The Walmart Marketplace & Why You Should Sell There?<\/span><\/h2>\n

My guess is you (or someone you know) has been to a Walmart in your lifetime.\u00a0<\/span><\/p>\n

That\u2019s the beauty behind selling on Walmart Marketplace. Everyone has heard of Walmart and they have a huge customer base. <\/span>Walmart Marketplace<\/span><\/a> is a way to get your items noticed and sold by tapping into an already well-known and established store’s market.<\/span><\/p>\n

Any online seller who wants to expand their customer base should sell on the Walmart Marketplace even if you’re already finding success with the largest retailer online, Amazon. It never hurts to diversify your portfolio and grow your business.\u00a0<\/span><\/p>\n

What is The Walmart Marketplace?<\/span><\/h3>\n

Walmart stores have been around in the brick-and-mortar style since 1962 when Sam Walton opened his very first store in Rogers, Arkansas. Since then, the way we shop and sell products has changed drastically.<\/span><\/p>\n

In 2009, almost<\/span> 50 years after the first Walmart store opened<\/span><\/a>, the popular discount store opened up their online site for third-party sellers to offer products that were in line with what Walmart already offers.<\/span><\/p>\n

They entered the online market and are in it for the long haul with statistics that rival only Amazon for the top-selling and buying spots on the internet.<\/span><\/p>\n

Why Should You Sell On Walmart.com?<\/span><\/h3>\n

For starters, there are no upfront fees, no monthly fees, less competition than some markets, and the potential to gain exposure and gain customer confidence with a platform that provides an easy checkout.<\/span><\/p>\n

So, a better question might be – What do you have to lose?\u00a0<\/span><\/p>\n

\"sell<\/p>\n

Low Fees<\/span><\/h3>\n

What could be better than free?<\/span><\/p>\n

On Walmart Marketplace, there are no monthly fees and no listing fees. Besides the cost of your inventory, the only thing you will pay Walmart is a 6 to 15% referral fee when your item sells.<\/span><\/p>\n

Cha-Ching!<\/span><\/p>\n

Compare this no-fee structure to FBA professional selling fee of $39.99 a month on Amazon. That’s the cost before your item even sells. On top of that, Amazon also charges its own referral fee when a product sells.<\/span><\/p>\n

Referral Fee Breakdown<\/span><\/h3>\n

For Walmart, the lowest referral fee you will pay to sell is for personal computers, at 6%. The highest referral fee you will pay is for some jewelry, at 20%. Many electronic items fall into the 8% range. Most of the other selling categories fall in around the 15% fee range.<\/span><\/p>\n

Amazon’s selling fees start at a $0.30 per item sold cost plus 8% at the lowest rate and up to 45% for Amazon Device Accessories sold. Grocery, personal care products, and electronics, as well as personal computers, all fall within the 8% range.<\/span><\/p>\n

Less Competition<\/span><\/h3>\n

While you will never completely escape some amount of competition, Walmart sellers find that there is less competition for selling than the massive audience to people with millions of sellers on Amazon. The reason for the low competition rate is that Walmart is very exclusive about what companies they approve to sell on their site.<\/span><\/p>\n

While the approval process may take longer than other marketplace selling sites, most sellers quit before ever getting started.\u00a0<\/span><\/p>\n

Statistically, as of 2020, Amazon has about 493,000 active US sellers. Whereas, Walmart screened and accepted only about 50,000 approved to sell.<\/span><\/p>\n

What these numbers tell us is that while Amazon is easier to get on board and ready to sell, once approved Walmart offers a lot less competition to land the sales.<\/span><\/p>\n

Sellers who have already discovered Walmart Marketplace can expect to see major growth in sales as the years go on and Walmart continues to establish itself as a go-to online shopping option.<\/span><\/p>\n

Potential To Gain Exposure<\/span><\/h3>\n

Because the sellers are carefully screened to select only the cream of the crop on their marketplace, Walmart sellers find that they gain exposure across the board. Whatever brand you sell or represent gets noticed.<\/span><\/p>\n

Even though Amazon is the largest online retailer, signing up to sell on Walmart.com will help you gain exposure to a market that you may not have reached on Amazon. <\/span>Many Walmart.com shoppers are not Amazon Prime members<\/span><\/a>.<\/span><\/p>\n

Most choose not to pay the Prime membership fee that seems to always increase. On Walmart.com they find a nice contrast as a marketplace where they can still get fast shipping without exorbitant fees.<\/span><\/p>\n

It’s true that Walmart draws in only about half of the monthly visitors that Amazon does. However, the important bottom line number is how many of those visitors buy products.<\/span><\/p>\n

With Walmart drawing customers that Amazon does not reach, this means that they are more likely to notice your products on Walmart.com than what you have listed on Amazon.<\/span><\/p>\n

Gain Customer Confidence<\/span><\/h3>\n

Immediately once your product goes live on the Walmart Marketplace, you adopt Walmart’s reputation. Shoppers tend to associate you with their established good name as they browse through product listings.<\/span><\/p>\n

Buyers assume that since you are selling on Walmart.com that you must meet their high standards as well.<\/span><\/p>\n

Simply by association with the Walmart name, you gain respect as a seller. You gain credibility among shoppers. Your target audience of buyers is often more likely to visit your other selling platforms once they know they can trust what you offer.<\/span><\/p>\n

Easy Checkout<\/span><\/h3>\n

Since Walmart is already an established eCommerce site, its checkout process is fast, easy, and secure. It is encrypted, so buyers can pay without fear wondering who they just gave access to their money.<\/span><\/p>\n

Getting Started On The Walmart Marketplace<\/span><\/h2>\n

Walmart only wants to open up its site to the best of the best. Walmart Marketplace is going to be more challenging than Amazon to get approved for selling.\u00a0<\/span><\/p>\n

But, this initial screening is worth it when it’s all said and done, and you are raking in the sales.<\/span><\/p>\n

To get approved as a Walmart Marketplace seller, you will need to:<\/span><\/p>\n