{"id":6807,"date":"2021-10-12T20:23:44","date_gmt":"2021-10-12T20:23:44","guid":{"rendered":"https:\/\/tacticalarbitrage.spacecolts.com\/amazon-fba-vs-shopify\/"},"modified":"2024-03-26T19:53:57","modified_gmt":"2024-03-26T19:53:57","slug":"amazon-fba-vs-shopify","status":"publish","type":"post","link":"https:\/\/tacticalarbitrage.com\/blog\/amazon-fba-vs-shopify\/","title":{"rendered":"Amazon FBA vs Shopify &#8211; Why You Need Them For Ecommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400\">You\u2019ve got a product to sell and want to tap into eCommerce by selling through either your own Shopify store or Amazon FBA. By selling through the top front runners in online platforms, you&#8217;re sure to get noticed and boost your sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But, which one is best? It depends. Each platform has its own niche where it shines.<\/span><\/p>\n<p><span style=\"font-weight: 400\">What is the major difference between the two, and which one is right for you?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Basically, Amazon is an established marketplace that helps you facilitate sales. Whereas, Shopify is a secure eCommerce platform that gives you freedom to build and customize your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Read our comparison between Amazon vs Shopify to find out which eCommerce platform is right for you.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Shopify Overview<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Shopify is a platform that allows you to build a website and take control over marketing. Essentially, it is a website hosting platform that integrates eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Consider Shopify to be like your own personal storefront. Shopify is perfect for sellers who want to focus on creating online stores to sell just about anything.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Simply put, Shopify is software that allows sellers to set up an online store where they are able to sell products. Of course, there is more to Shopify than a simple explanation.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Web Hosting<\/span><\/h3>\n<p><span style=\"font-weight: 400\">One of the reasons sellers love it is because of the free web hosting. Free web hosting means that your online store uses their servers to handle everything related to the site, including security and software updates.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You also get to use Shopify\u2019s checkout which is optimized to be fast and provide an excellent customer service experience.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">No Coding Needed<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Shopify requires absolutely no technical or coding expertise to get started. Design your entire site using a drag-and-drop builder, and be ready to sell unlimited products in no time.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Many Sellers Choose Shopify<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Shopify is a specially designed platform that gives you all of the needed tools so you can build your own online store. Many sellers get started using this platform.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shopify has more than<\/span><a href=\"https:\/\/www.shopify.com\/faq\"> <span style=\"font-weight: 400\">one million stores<\/span><\/a><span style=\"font-weight: 400\"> selling with its software and providing an excellent customer experience for buyers.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Any Seller Size<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The eCommerce platform is for business owners of any size from a sole proprietor to a huge corporation. The software offers many options including even a Point of Sale option for sellers with a physical store and physical products to sell.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6838 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/10\/shopify-vs-amazon.jpg\" alt=\"shopify vs amazon fba\" width=\"800\" height=\"310\" \/><\/p>\n<h3><span style=\"font-weight: 400\">Fully Hosted<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Use Shopify to sell from any country around the world. The system is easy to use, and you don\u2019t need any special coding skills to start building your own website for selling. It is a fully hosted platform which means you won\u2019t have to worry about paying domain or hosting fees.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Personalize And Run Your Business<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Shopify helps make it easy to set up your personal shop and start selling. The platform even offers a logo maker.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Additionally, Shopify provides you with an inventory system, automatic tax calculations, a pay stub generator, and even the option to receive tips.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shopify partners with a third-party to offer sellers drop-shipping features as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The basic Shopify plan includes all of the tools you need to take your product ideas and start selling. Choose from several templates to set up your online storefront. Build a site, and sell from only that one site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Or, sell in multiple online and in-person spots.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">One-Stop Shop<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The basic Shopify plan allows you to run your business online with their one-stop-shop. Depending on the plan you choose, Shopify provides:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a storefront<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a payment processor<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a shipping partner<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a back office<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">marketing headquarters<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">As soon as you enroll in Shopify, you have an online store at your fingertips. Start selling products, create web pages, and upload blog posts.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Secure Payments<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Shopify allows you to integrate payment processing that buyers trust. You can choose from more than 100 options or opt to go with Shopify payments so you don\u2019t have to set up a third-party provider.<\/span><\/p>\n<p><a href=\"\/pricing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6802\" src=\"\/wp-content\/uploads\/sites\/2\/2021\/09\/TA-CTA.jpg\" alt=\"Tactical Arbitrage\" width=\"800\" height=\"300\" srcset=\"https:\/\/tacticalarbitrage.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/TA-CTA.jpg 800w, https:\/\/tacticalarbitrage.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/TA-CTA-300x113.jpg 300w, https:\/\/tacticalarbitrage.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/TA-CTA-768x288.jpg 768w, https:\/\/tacticalarbitrage.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/TA-CTA-200x75.jpg 200w, https:\/\/tacticalarbitrage.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/TA-CTA-400x150.jpg 400w, https:\/\/tacticalarbitrage.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/09\/TA-CTA-600x225.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400\">Overview of Amazon FBA<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Amazon FBA stands for Fulfilled By Amazon. Selling through Amazon is as if you have your own little shop inside an already bustling mall. As of August, 2021, Amazon statistics show that it attracts more than<\/span><a href=\"https:\/\/www.statista.com\/statistics\/623566\/web-visits-to-amazoncom\/\"> <span style=\"font-weight: 400\">2.5 billion visitors a month<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On average, Amazon sells more than<\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-statistics\/#:~:text=Amazon%20makes%20%244%2C722%20every%20second,went%20down%20for%2040%20minutes.\"> <span style=\"font-weight: 400\">$17 million<\/span><\/a><span style=\"font-weight: 400\"> worth of merchandise every hour. As an Amazon FBA seller, you have the potential to tap into some of this profit.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">What Type of Sellers Use Amazon FBA?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Amazon is a great platform to sell on for new sellers who are looking to build a customer base. Consider Amazon FBA if you don\u2019t actually have a store of your own, or you simply want your product to get noticed by tapping into Amazon\u2019s established customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Basically, Amazon FBA is a fulfillment network that allows you to sell on their site and use their warehouses or fulfillment distribution centers. You store your products in one of Amazon\u2019s fulfillment centers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you make a sale, an Amazon employee picks, packs, and ships the item. They also provide customer service and handle returns and restocking. There are some fulfillment fees and a monthly fee to utilize it.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Motivated Sellers Come To You<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Having an Amazon seller account gives you immediate access to millions, or billions of shoppers and helps you store and ship merchandise. Instead of building your own website and determining your own marketing strategy,<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon allows sellers to join the huge and established platform by creating a seller account. Shoppers come to you on Amazon when they are ready to buy.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Immediate Visibility<\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you want your products to be highly visible almost immediately with no additional marketing efforts on your part, Amazon is the platform to turn to.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon FBA works great for those who want to start selling products immediately. With just a few clicks, your items are made available to a wide range of potential customers from around the world.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6834 alignnone\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/10\/amazon-fba.jpg\" alt=\"amazon fba\" width=\"800\" height=\"424\" \/><\/p>\n<h3><span style=\"font-weight: 400\">No Website Design Knowledge Needed<\/span><\/h3>\n<p><span style=\"font-weight: 400\">It requires very little website design knowledge, though you do need to follow Amazon\u2019s guidelines for product listings. You don\u2019t have to drag and drop a beautiful website and you don\u2019t need to know how to code.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Easy To Set Up And Ship Products To Amazon<\/span><\/h3>\n<p><span style=\"font-weight: 400\">All you have to do to set up FBA is to create an Amazon selling account, login to Seller Central, and set up FBA. After you have added your products to the Amazon catalog, specify FBA inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After that, it\u2019s time to prepare your items for shipping them to a fulfillment center. All you have to do is follow Amazon\u2019s guidelines, pack up a box, and take it to your local UPS store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The process is simple: Create a shipping plan. Print your shipment ID labels. Ship your items to Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After Amazon receives your items, they will be made available for customers to purchase them and Amazon handles the rest. All you have to do is make sure you keep your store stocked with great items.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Amazon FBA vs Shopify | Fee Comparisons<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Both platforms offer plans at a cost.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shopify has a basic plan that is less expensive than Amazon\u2019s Professional membership fee. However, you don\u2019t get all of the analytics you need with the basic plan.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you opt for Amazon\u2019s free individual sellers plan, you pay when an item sells. This sounds great up front, but if you sell more than 40 items a month, you\u2019d be better off going with the $39.99 professional seller fee.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, you will need to factor in marketing expenses with Shopify. Whereas, the ready-made-customer base is part of the charm of what you pay for with Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To sell on Amazon, you choose between:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">an individual plan<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">an Amazon professional plan<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Amazon Individual<\/span><\/h3>\n<p><span style=\"font-weight: 400\">With the individual plan, you pay nothing to list an item. If it sells, you pay $0.99 per sale plus a referral fee depending on the category. The <a href=\"\/amazon-individual-seller-vs-professional\/\">individual plan<\/a> may be right for you if you sell less than 40 units per month<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Amazon Professional<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Amazon professional costs $39.99 per month regardless of how many items you sell or don\u2019t sell. Additionally, you also pay a referral fee depending on the category for each item sold. Referral fees range from between about 8% to 45% per unit sold.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon FBA sellers do well when their products are smaller and pricier items that tend to sell fast.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This plan may be right for you if you sell more than 40 units per month, want to advertise your items, or want to qualify for top placement and have access to tools for advanced selling tools. If you want to sell in a restricted category, you will need to be an Amazon Professional seller.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Additional Amazon Fees<\/span><\/h3>\n<p><span style=\"font-weight: 400\">When you use Amazon FBA, there are additional fees such as storage fees for inventory storage based on size and weight. There are also fulfillment fees charged per unit. Additionally, there may be extra costs such as removal order fees or returns processing fees.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The exact cost is going to depend on what time of year it is as well as the size and weight of your products. Often Amazon FBA will cost as much as 40% of every sale as the bottom line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, many find that the sales volume they do through Amazon more than makes up for the fees.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Shopify Fees<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Shopify offers five pricing plans to choose from:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shopify Lite &#8211; $9 per month, gets you the right to use a buy button on your site but not to build a site of your own.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Basic Shopify &#8211; $29 per month gives you access to unlimited product hosting, store tools, staff account, 24\/7 support, social media integration, discount codes, an SSL certificate, gift cards, and abandoned cart recovery.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shopify &#8211; $79 per month includes professional reports, additional staff accounts, USPS shipping labels, and additional locations. You also get fraud analysis, and Lite POS technology.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advanced Shopify &#8211; $299 per month is for large companies and allows you to sell in up to 5 different languages, access international domains, and provides you with fraud analysis and premium service.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shopify Plus \u2013 Starts at $2,000 per month and is the enterprise level for large-volume stores.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Shopify also offers discounts for pre-paid annual and bi-annual subscriptions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Depending on which plan you choose, you will also pay between 2.4% to 2.9% per transaction plus 30 cents. The higher the membership tier you choose, the lower the transaction and additional cents per transaction you pay.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Amazon FBA vs Shopify | Which is Right For My Ecommerce Business?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">To determine which is right for your online business, ask yourself what you want your business to accomplish. What is your business model, and how do you want to sell your products or in your own store?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also know your limitations and where you personally excel.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Things to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do you want complete control and flexibility to market your items and establish your own brand? If so, Shopify is the way to go.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">On the other hand, if you prefer to tap into a ready-made platform that reaches worldwide customers ready to buy, but you give up some control and enter a competitive marketplace, then Amazon FBA is the way to go.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Let\u2019s compare Shopify vs Amazon to see which one is right for your eCommerce business. First, think about the practicality of how day-to-day sales will take place using each platform.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">One platform may provide excellent customer support, but what happens if you as a seller have a question? Will someone be there to help when you need them?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Consider the steps to setting up your storefront or listing a product. How easy does each platform make that work?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finally, think about which one has the best and easiest to use analytics and sales reports.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Consider these important factors of how the two platforms compare when it comes to seller support, ease of use, and analytics and sales reports.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Seller Support<\/span><\/h3>\n<p><span style=\"font-weight: 400\">When it comes to getting answers and help with your online sales, the two platforms vary. Shopify offers amazing support with 24\/7 phone support or live chat.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whereas, Amazon provides beginners with an informational guide and additional support based on which plan you purchase.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6835\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/10\/amazon-vs-shopify.jpg\" alt=\"amazon vs shopify\" width=\"800\" height=\"533\" \/><\/p>\n<h3><span style=\"font-weight: 400\">Ease of Use<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Both platforms realize that just because you\u2019re an online seller doesn\u2019t mean you have online coding and website building skills. No coding experience is needed for either platform.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shopify offers templates to make it easy to set up a site of your own in minutes. The rest of Shopify you can easily learn as you start selling through dashboards and toolbars that are easy to understand and use.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you want, you can also hire an SEO expert through the Shopify Experts Marketplace to help you get noticed online.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon is also easy to use but does not allow you to customize your online look like Shopify does. However, your listings will look great and uniform alongside other listings on the site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amazon makes it easy to create an account and start selling. The main problem many sellers encounter is uploading a product image that meets Amazon\u2019s criteria. But, once you learn what is required and how it is done, it gets easier.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Analytics and Sales Reports<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Online selling involves so much more than simply sourcing a product and listing it. To really <a href=\"\/is-amazon-fba-worth-it\/\">grow your eCommerce business<\/a>, you will need to understand the buying habits of your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can only do this if you have proper analytics and sales reports.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shopify lets you view sales by the month, day, or week. The Shopify analytics even breaks down sales by times of day. It supplies you with immediate conversion rate highlights, add-to-cart date, abandoned carts information, and data on completed checkouts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shopify also allows you to connect Google Analytics for even more in-depth reports.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With Amazon, brand analytics are only available to sellers who own a brand.<\/span><\/p>\n<p><b><i>Here are the pros and cons of Amazon FBA Vs. Shopify:<\/i><\/b><\/p>\n<h3><span style=\"font-weight: 400\">Amazon FBA Pros<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">once your product is live, you have an immediate audience with customers who are almost automatic and easy to find<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">eCommerce store built in<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">access to advanced advertising tools such as sponsored products, brands, or display ads.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">tap into their reputation of a ready-made global marketplace which means customers are more likely to buy from Amazon than other eCommerce sites<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">constant innovation of improvements<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">high-volume traffic<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">shopper confidence<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">simple to sign up and sell immediately<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">built-in customer service to your buyers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">two selling plans with the individual sellers plan great for small-scale sellers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">qualify for Amazon Prime and buy box potential<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">multi channel fulfillment<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">free 30-day trial with a Pro account<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">no coding experience necessary<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">handles inventory storage, shipping, customer service, and returns for you<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">updates and security are both managed for you<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">analytics and sales reports<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Shopify Pros<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An attractive online store that offers an easy set up process and use<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">offers you full control without a lot of competition<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">excellent 24\/7 seller support<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">easy to create unique brand identity<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">mobile responsiveness for a user-friendly storefront from any device<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">free 90-day trial<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">flexible design options<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">you create the rules for your store<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">potential to build and grow your business<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">user friendly<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sell one product or as many as you like<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">plugins and app downloads available to add functionality<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">offline and POS selling opportunities and integrations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ready-to-use templates, tools, and apps that require no coding knowledge<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">easy-to-use dashboard<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">fully functional online store once you activate your account<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shopify is fully hosted with no additional maintenance costs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">multichannel possibilities<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">high level of security and reliability<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">quality customer and seller support<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">fast loading speeds<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">variety of excellent sales features<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">access to a variety of eCommerce tools<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Amazon FBA Cons<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">users must follow strict guidelines and don\u2019t have complete control over their sales<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">highly competitive with other sellers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sell physical products only<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">no design customization options<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">higher selling fees than some platforms<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">no control over your store page<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">competitors use undercutting tactics<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">no access to customer list<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Amazon can change its rules at any time and suspend sellers without notice<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">monthly subscription fee and transaction fees<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">limited selling variety and payment options<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">difficult to track your inventory<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">high return rate<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">shipping prep is time-consuming<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">budgeting for fees is difficult<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">difficult to personalize customer service<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Shopify Cons<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">monthly subscription fees<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">no built-in marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">advertising costs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">learning curve for setup process<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">varying aspect ratios of images<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">apps required to access many features are not free<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shopify offers only 9 free themes<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">lowest tier plan doesn\u2019t offer full online store<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">difficult to achieve Amazon SEO search engine optimization levels<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">customization options are limited and costly<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">3 option limit per item<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">only provides one abandoned cart follow-up<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">takes time to build traffic to the site<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">potentially high marketing costs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">no established reputation to tap into<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">access to reports is not available with basic plan<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">transaction fees apply when using third-party payment provider<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">after the free trial ends, there are no free plans<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">not designed for B2B<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">requires more hands-on time<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">you handle or hire third-party help for shipping, inventory, payments, and marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">no professional reporting with basic package<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Why You Should Use Both Amazon FBA &amp; Shopify<\/span><\/h2>\n<p><span style=\"font-weight: 400\">No matter what you sell, it\u2019s always a good idea to diversify. So, the good news is that you don\u2019t have to choose between the two and decide on just one. Actually, the two selling platforms serve different purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tapping into both could prove to be very beneficial for your bottom line. Combine the two to take advantage of features that the other platform may not have.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Many eCommerce sellers find that they are able to grow their online presence by using both Amazon FBA and Shopify by cross-selling products and integrating both platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Some sellers set up a Shopify site to get their name out there and prove that their store and brand is legitimate. While tapping into Amazon\u2019s enormous marketplace helps boost sales quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you integrate the two, the integration will pull your Shopify listings onto Amazon. Amazon provides more<\/span><a href=\"https:\/\/help.shopify.com\/en\/manual\/shipping\/fulfillment-services\/amazon\"> <span style=\"font-weight: 400\">detailed instructions<\/span><\/a><span style=\"font-weight: 400\"> on how to integrate using Amazon FBA.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Why not get the best of both worlds? Leverage the power of both Shopify and Amazon FBA. Combine the best of both worlds.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Enjoy the control and flexibility of designing your own selling site through Shopify and tap into the largest online marketplace through Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ultimately, you should choose the platform that accomplishes the tasks that you dread doing. For instance, if you do not follow rules well, Shopify will be your choice. If you aren\u2019t very good at marketing, Amazon FBA is your way to go. As your sales grow, combine the two platforms for even faster growth.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Final Thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Which online eCommerce platform you choose is going to come down to your personal preference and business model. Both Shopify and Amazon FBA offer benefits to help scale your business and launch it to the next level. Both are leaders in eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Shopify is the clear choice for those who are motivated to do their own marketing and maintain control. Whereas, Amazon is the winner for those wanting to start selling in a highly visible marketplace immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Still, many sellers choose to use both to reach a wider market of buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether you use Amazon FBA, Shopify, or both, online arbitrage tools like Tactical Arbitrage help sellers source, research your competition, and purchase products to boost your profit margin and help streamline your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Buy items at a low cost, and then sell them for a profit through Shopify or Amazon FBA.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve got a product to sell and want to tap into eCommerce by selling through either your own Shopify store or Amazon FBA. By selling through the top front runners in online platforms, you&#8217;re sure to get noticed and boost your sales. But, which one is best? It depends. Each platform has its own niche [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,9,14],"tags":[],"class_list":["post-6807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tactical-arbitrage","category-amazon","category-marketplace-comparisons"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon FBA vs Shopify - Why You Need Them For Ecommerce - Tactical Arbitrage | Amazon Seller Blog<\/title>\n<meta name=\"description\" content=\"Read our comparison between Amazon FBA vs Shopify to find out which ecommerce platform is right for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tacticalarbitrage.www.threecolts.com\/blog\/amazon-fba-vs-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA vs Shopify - Why You Need Them For Ecommerce - Tactical Arbitrage | Amazon Seller Blog\" \/>\n<meta property=\"og:description\" content=\"Read our comparison between Amazon FBA vs Shopify to find out which ecommerce platform is right for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tacticalarbitrage.www.threecolts.com\/blog\/amazon-fba-vs-shopify\/\" \/>\n<meta property=\"og:site_name\" content=\"Tactical Arbitrage | Amazon Seller Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T20:23:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T19:53:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tacticalarbitrage.spacecolts.com\/wp-content\/uploads\/sites\/2\/2021\/10\/amazon-fba-vs-shopify.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tacticalarbitrage.spacecolts.com\/amazon-fba-vs-shopify\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tacticalarbitrage.spacecolts.com\/amazon-fba-vs-shopify\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/tacticalarbitrage.spacecolts.com\/#\/schema\/person\/4f371a3700e16c8feba2a5a6ddfc4285\"},\"headline\":\"Amazon FBA vs Shopify &#8211; 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